Creative Operations

Since February 2022, overseeing end-to-end CGI project and program operations across multiple brands, facilitating global team coordination, and delivering measurable creative results.

Delivered consistently across brands and categories.

Total assets produced since Feb 2022.

Full range of enterprise and consumer brands.

Cross-functional partners across design, marketing, and product.

CORE CAPABILITIES - How I operate

  • Creative Program Design
    Architected scalable creative systems capable of supporting multiple brands under one operational framework, balancing creative vision, brand individuality, and data-driven efficiency.

  • Workflow Engineering & Automation
    Developed intake, forecasting, and delivery systems in Excel and Airtable, integrating macros and templates to create visibility and reduce coordination time.

  • Cross-Functional Communication
    Served as the primary bridge between U.S. marketing, product, and Shanghai CGI teams, unifying over 100 stakeholders across time zones with structured updates and reporting.

  • Quality Governance
    Implemented review checkpoints and standardized asset templates to ensure visual consistency and brand integrity across 17+ brands and thousands of assets.

  • Innovation Management
    Introduced emerging technologies such as AI-assisted rendering and 3D scanning (Artec Leo) into production, piloting initiatives that advanced creative efficiency and pipeline speed.

ACHieVEMENTS

  • 600+ Projects Completed / 15,400+ Assets Delivered
    Sustained global production volume while maintaining brand differentiation and quality since February 2022.

  • 8,000+ Silo / 7,200+ Lifestyle / 200+ Animation Assets
    Balanced efficiency with creativity across eCommerce, marketing, and motion deliverables.

  • 17+ Brands Supported / 100+ Stakeholders Managed
    Scaled creative operations to an enterprise level, connecting brand, marketing, and production partners under one workflow.

  • Efficiency Gains up to 97%
    Integrated 3D scanning and AI tools that dramatically reduced modeling time and accelerated delivery cycles.

  • Enterprise Workflow Transformation
    Rebuilt legacy processes into measurable, transparent systems — improving forecasting accuracy and stakeholder alignment.

  • Global Collaboration Framework
    Established a unified production process between continents, increasing accountability, transparency, and turnaround efficiency.

Product Categories:

Faucets · Lighting · Vanities · Appliances · HVAC · Plumbing · Waterworks · Outdoor Living · Decorative Hardware · Commercial Fixtures

  • Every category supported through adaptive systems and tailored creative direction.

Featured projects

Some of the projects completed in 2025.